Post by account_disabled on Sept 16, 2023 6:00:09 GMT -5
And you can use your own browser to study what is happening on your company's website and marketing in the different stages of the MRACE® model. 3. The 6 most important benefits of the Marketing Dashboard The introduction of the Marketing Dashboard brings with it several benefits and solves many of the marketer's everyday challenges. Essential data available in one place - you save time and focus on what's essential When digital marketing is done in a versatile and multi-channel manner, marketing data is fragmented across different marketing platforms. Google Ads, Facebook and quite a few other advertising networks and e.g. e-mail marketing may be used.
You will probably get a lot of reports that tell about the key figures of each platform. The reports come once a month or a week and contain data generated by the platform in question, e.g. clicks, impressions and results. Based on these, it is difficult to form an overall picture of the website's traffic and the sales or leads it brings. The Marketing Dashboard collects information Phone Number List in one place in an easily interpretable form. Often, the marketer also needs to report the effects of marketing measures to other stakeholders, such as the management team. Time-consuming manual work is eliminated when the numbers of different marketing channels do not have to be put together by hand in PowerPoint or Excel, but everything is visible on the dashboard.
You can use the time saved from preparation and gathering figures for, for example, analyzing the data and planning the next steps. Decision-making speeds up because the data is available in almost real time Decision-making speeds up, because the data is updated almost in real time - you no longer have to wait for the previous month's monthly report, but you can focus your eyes firmly on the future. Even quick measures can be taken nimbly, because the functionality of the measures taken or ongoing campaigns can be evaluated immediately. You recognize the roles of marketing channels in your customer's buying process Each marketing channel has its own role in the whole.cess even more comprehensively Marketing channel-specific views , e.g. For Google Ads and social media advertising.
You will probably get a lot of reports that tell about the key figures of each platform. The reports come once a month or a week and contain data generated by the platform in question, e.g. clicks, impressions and results. Based on these, it is difficult to form an overall picture of the website's traffic and the sales or leads it brings. The Marketing Dashboard collects information Phone Number List in one place in an easily interpretable form. Often, the marketer also needs to report the effects of marketing measures to other stakeholders, such as the management team. Time-consuming manual work is eliminated when the numbers of different marketing channels do not have to be put together by hand in PowerPoint or Excel, but everything is visible on the dashboard.
You can use the time saved from preparation and gathering figures for, for example, analyzing the data and planning the next steps. Decision-making speeds up because the data is available in almost real time Decision-making speeds up, because the data is updated almost in real time - you no longer have to wait for the previous month's monthly report, but you can focus your eyes firmly on the future. Even quick measures can be taken nimbly, because the functionality of the measures taken or ongoing campaigns can be evaluated immediately. You recognize the roles of marketing channels in your customer's buying process Each marketing channel has its own role in the whole.cess even more comprehensively Marketing channel-specific views , e.g. For Google Ads and social media advertising.