Post by account_disabled on Jan 3, 2024 21:53:58 GMT -5
Aand agree to receive communications by email. SUBSCRIBE Linkedin terms and conditions How to boost your marketing team to overcome the challenges of COVID Bruno de Jesus Bruno de Jess Strategy Jan of min reading We already know crises are opportunities. But if it remains just a readymade phrase it is not of much use. The difficult thing is usually to name the opportunity and of course a solution. There are many opportunities that arise from a global crisis as forceful as the current one especially in sectors such as digital marketing something that.
We wanted to capture in our report Digital marketing in times of pandemic a methodological proposal to lead the new challenges of the business . With more need for digitalization than ever but at the same Phone Number List time greater scarcity of resources as a result of the economic crisis the efficiency of marketing teams has become imperative. Therefore a fundamental aspect of the new marketing is to put more focus than ever on the configuration of the teams destined for each project or client . That is it is no longer just the service that is personalized but also those responsible for executing them. I will summarize the four characteristics that digital marketing teams must have today.
First of all there are two transversal aspects they must be more digital and understand the new postcovid environment . I will discuss the other two in greater depth since they are the ones that require total adaptation Technical adaptation of the team it is about adjusting the capabilities and knowledge of the team to the maximum. In fact assigning a project to the available account manager is left behind Now agencies must answer the question what do I need to manage this client or project The team will be born from the answer which will be made up of or people depending on the needs. These needs in turn will be.
We wanted to capture in our report Digital marketing in times of pandemic a methodological proposal to lead the new challenges of the business . With more need for digitalization than ever but at the same Phone Number List time greater scarcity of resources as a result of the economic crisis the efficiency of marketing teams has become imperative. Therefore a fundamental aspect of the new marketing is to put more focus than ever on the configuration of the teams destined for each project or client . That is it is no longer just the service that is personalized but also those responsible for executing them. I will summarize the four characteristics that digital marketing teams must have today.
First of all there are two transversal aspects they must be more digital and understand the new postcovid environment . I will discuss the other two in greater depth since they are the ones that require total adaptation Technical adaptation of the team it is about adjusting the capabilities and knowledge of the team to the maximum. In fact assigning a project to the available account manager is left behind Now agencies must answer the question what do I need to manage this client or project The team will be born from the answer which will be made up of or people depending on the needs. These needs in turn will be.